A playful design for the stand of IDM & Cablevision this year:
After crossing the thread curtain, you'll find yourself walking on a blue lit platform,
Neon lights were used to represent IDM fiber internet speed.
As cablevision & IDM launch a common bundle, we designed the booth to have a "wedding" swing with cushions carrying both logos to match their running "zawajnahon"or "we married them" campaign .
Last but not least, to create a buzz, we brought to life the iron throne of Game of Thrones to promote the last season of HBO's famous series only showing on OSN 1 series running only a few days after the event.