Brand identity for "START UP LEBANON".
We wanted to create a concept that can be easily adapted to every city where the series of events will land. We needed to integrate the Lebanese flag somehow and keep it clearly startup-oriented.
The concept started with the first event taking place in New York city, we used the "big apple" as the container for the flag, the green kite was placed where the cedar is supposed to be. The kite represents the startups touring the world and was the common element in all the tour logos.
The fresh palette keeps it recognizable and modern, but also easy to apply to other cities without compromising on the design.
Client: START UP LEBANON